Meta Unveils Oakley Meta HSTN: Intelligent Glasses Redefining Sports and Daily Life

Imagine yourself playing your favorite game, looking at the weather without a hitch, taking beautiful 3K videos, and accepting calls without a pause or reaching for your phone. Futuristic, you say? Well, the future is now. Meta, in collaboration with world-renowned sportswear giant Oakley, just unveiled their most-awaited creation yet: Oakley Meta HSTN smart glasses designed not only for the athlete but for the regular technology enthusiast.

Linking Technological Innovation to Performance in Athletics

The Oakley Meta HSTN is not just a wearable; it’s Meta’s ambitious entry into performance-oriented smart technology. Engineered with EssilorLuxottica—parent of Ray-Ban and Oakley—the Oakley Meta HSTN introduces powerful AI-driven functionality to stylish, performance eyewear.

Meta had previously partnered with Ray-Ban, which had sold over two million pairs since its launch. But the Oakley Meta glasses considerably raise the stakes, with more features better tailored to busy lives:

• 3K Video Recording: A step-up from the 1080p of the Ray-Ban glasses, providing clear 3K video quality suited for quick movements.
• Integrated Bluetooth Speakers: Listen to podcasts or tunes without handheld devices, with loudspeakers that won't isolate you from what's around you.
• Integrated Microphones & Calls: You can control phone calls or dictate SMS without having to bring your phone.
• Personal AI Assistant: A voice-enabled assistant responds instantly to inquiries regarding the weather, directions, translation, and more.

Designed for Athletes, Refined for Everyday Wear

With water-resistant IPX4 and an amazing 8-hour battery life, these glasses are designed to deliver in tough environments—whether you're running marathons, hiking trails, or just commuting. The included charging case adds usage for up to 48 hours, meaning you stay connected and empowered without more frequent recharging.

Stylish Yet Functional Design

There are five different lens and frame combinations for Oakley Meta sunglasses, from everyday usage to extreme sports statements. The colors of these sunglasses are warm grey, black, brown smoke, and clear. A limited edition variation of these sunglasses with gold highlights and high-end Oakley PRIZM lenses is also available, which not only makes them a performance instrument but also a fashion accessory.

Distinguished Ambassadors and Global Coverage

Meta’s advertising campaign deploys star players to boost the popularity of Oakley Meta HSTN. World Cup champion Kylian Mbappé and American NFL star Patrick Mahomes front the campaign, highlighting the glasses’ application for professionals and sports enthusiasts.

Previously available for preorder at $499 on July 11, a more typical retail price is expected to be $399 later in the summer, putting these smart glasses at a competitive price for the premium electronics and sportswear industry.

Launch markets are the US, Canada, the UK, Australia, Germany, and several European countries, whilst Mexico, India, and the UAE are to be launched subsequently during 2025.

Meta’s Visionary Plan: A New Era of Wearable Technology

This launch by Oakley’s Global President, Caio Amato, is a testament to "pushing new limits of reality," a rather bold assertion of what Meta’s vision is—increasing human potential through technology. By combining Oakley’s design heritage with Meta’s AI capabilities, they are evidently looking at redefining the wearable technology industry.

Looking Forward: Glasses of the Future to Come

The Oakley Meta HSTN is more than a mere one-off product, however—more a precursor to broader smart eyewear usage. Meta aims to achieve 10 million pairs annually by 2026 and foresees a world in which smart glasses are commonplace, much like smartphones.

With preorder dates looming on the horizon, now’s a good time to wonder: Is the world ready to embrace this future? Preorders for the Oakley Meta HSTN might persuade us they are.